Printed media comes in many forms, from a two-sided postcard to a luxury brochure.
Each requires a slightly different approach. How do you grab reader attention and stop your marketing materials from being condemned to the recycling box?
Well written print gives your audience a reason to keep reading. It is stuck to the fridge as a reminder, picked up with a cuppa during a moment of peace, even displayed as a coffee table book.
Whether you want someone to drop in for a special event or book a luxury holiday - the stories you tell will make or break your success.
A copywriter has the expertise to understand your target audience and how they will respond to your choice of printed media. Good copy speaks to this audience, shows them how you can make their lives easier, happier, healthier. It inspires loyalty and sets you apart from the competition. Great copy turns all of this into action.
How I Work - Many of my clients hire me to write the copy for them. Others tap into my 'Big Sister' service for editing and mentoring support. Either way, it all starts with a one to one clarity session over a cup of coffee.
Who I Work With - From a community arts projects to a boutique hotel, my printed media clients vary greatly. They all have one thing in common - a desire to showcase their event, venue or services in a format that people will value.
New Portfolio Coming Soon
"Make it simple. Make it memorable. Make it inviting to look at"Leo Burnett