Thanks to the internet, your website is often the first point of contact with a potential client. The online world is a noisy, competitive marketplace, concentration spans are short and loyalty is easily swayed.
Well written copy plays nicely with the Google robots, increasing your visibility in a search. It grabs audience attention and persuades people to stick around.
Whether you want someone to buy from your website or sign up to a campaign - the words on your website can make or break your success.
A copywriter has the expertise to help you understand your target audience and the messages that are meaningful to them. Good copy speaks to this audience, demonstrates how you will make their lives easier, happier, healthier. It inspires loyalty and sets you apart from the competition. Great copy turns all of this into action.
How I Work - Many of my clients hire me to write their website copy for them. Others tap into my 'Big Sister' service for editing and mentoring support. Either way, it all starts with a one to one clarity session over a cup of coffee.
Who I Work With - From freelance artist to food manufacturing, my web clients vary greatly in size and industry. Crucially, I work with people who can see the power of carefully considered words, seek an authentic tone of voice and care about standing out from the competition.
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"“Leverage the strength that you have: that no one else can be you.”" Todd Wheatland