Stories help us to make sense of the world and how we relate to each other. Successful leaders have understood the power of storytelling since the beginning of civilisation - using them to convey important information and inspire others towards a common goal.
Your marketing is often the first point of contact for a potential client. We operate in a noisy, competitive marketplace, concentration spans are short and loyalty is easily swayed. Today, compelling stories will help you to build a community of loyal customers, form deeper connections with your audience and keep them coming back for more.
Whether you want someone to buy from your website or sign up to a campaign - the stories you tell will make or break your success.
A copywriter has the expertise to help you understand your target audience and the stories that are meaningful to them. Good stories show people how you will make their lives easier, happier, healthier. They inspire loyalty and set you apart from the competition. Great stories turn all of this into action.
How I Work - Each copywriting project begins with a clarity session to uncover the stories that you can tell about your business - from the origins of the organisation to your mission for the year ahead. Small group sessions can be booked to help you and your marketing team, with in-house training options also available.
Who I Work With - From complex organisations to local food producers, each storytelling client varies greatly in size and industry. Crucially, I work with people who can see the power of good communication, seek an authentic tone of voice and care about standing out from the competition.
Portfolio Coming Soon
"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin