Food and Drink
Competition is fierce, with a plethora of blogs, recipe sites, cookery books, and even podcasts all vying for attention. On the other hand, food-related content is more popular than ever. I can help you to deliver unique and engaging food and drink related content to an eager audience.
As a copywriter, I have the expertise to understand your target audience and the content they desire. The right copy speaks to this audience, positions you as an expert and shows them a way that feels easier, happier, healthier. It inspires loyalty and sets you apart from the competition.
When I'm not at my desk writing you will find me eating, cooking, sharing and talking about food. Over the years I have contributed to York On A Fork, YorkMix, and others, with a regular recipe column in The York Press between 2015 and 2017.
This passion has led me to a wide variety of work, from designing recipes that meet school meal standards, to a press release for local restaurants after the Boxing Day floods. I once demonstrated an 18th-century dish of lambs tongue, sweetbreads, and rabbit to a crowded tent of York Food Festival visitors.
Together, we will identify what your audience is craving and create a plan that supports your objectives. From bespoke recipe development to exploring the issues surrounding cooking and eating in the 21st century - with my support you will find an authentic voice in a rowdy marketplace.
Areas of Expertise - The history of food and drink, seasonal cooking and eating, food poverty, food and wellbeing, sustainable and ethical food choices, recipes for home cooking.
How I Can Help - bespoke recipe development, informative articles for print or online content, local expertise on food sourcing and eating out, community and charity projects.
Tell Me Your Story
We are all unique, with a variety of needs, priorities and objectives. Together we will tell an authentic narrative that drives momentum and creates change.
I need to understand your business. You need confidence in my ability to meet your needs. Join me for a chat over a cuppa so that we can both decide if we can work together.
"“If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.”" J.R.R. Tolkien