Competition in the food and drink sector is fierce, with a plethora of blogs, recipe sites, cookery books, and even podcasts all vying for attention. On the other hand, food-related content is more popular than ever. I can help you to deliver unique and engaging food and drink related content to an eager audience.
Areas of Expertise - The history of food and drink, seasonal cooking and eating, food poverty, food and well being, sustainable and ethical food choices, recipes for home cooking.
How I Can Help - Bespoke recipe development, informative articles for print or online content, local expertise on food sourcing and eating out, community and charity projects.
Ideal Client Profiling is a method of identifying and documenting the unique characteristics of your ideal customer. This enables you to understand who you are speaking to, what they are looking for, how and why. From developing a new service to crafting the perfect blog post - effective content is guided by the needs of the consumer. Even when it is about you, it is about them.
How I Can Help - One to one training and small group profiling sessions can be booked to help you and your marketing team, with in-house training options also available.
Branding is about more than a logo and colourways. A clear, confident brand voice is crucial if you want to stand out amongst the chatter and leave a memorable impression on your audience.
We are all operating in a busy, competitive marketplace. Google processes over 40,000 searches every second. First impressions count, how do you want people to feel when they come into contact with your organisation?
How I Can Help - I deliver one to one advice, mentoring and group training. Crucially, I work with people who can see the power of carefully considered words, seek an authentic tone of voice and care about standing out from the competition.
Stories help us to make sense of the world and how we relate to each other. Successful leaders understand the power of storytelling - using it to convey important information and inspire others towards a common goal.
Compelling stories will help you to build a community of loyal customers, form deeper connections with your audience and keep them coming back for more.
How I Can Help - Book a clarity meeting to uncover the stories in your business - from the origins of the organisation to your mission for the year ahead. Small group sessions and in-house training options also available.
"Good marketing makes the company look smart. Great marketing makes the customer feel smart." - Joe Chernov
Work With Me...
Every project is different.
We are all unique, with a variety of needs, priorities and objectives. Together we will tell an authentic narrative that drives momentum and creates change.
So that you can get the best out of me, I have developed a four-step approach that allows us to get to know each other, agree on a set of goals and develop a long-term plan.
I need to understand your business. You need to be confident that I am the right person for the job. Let's have a chat over a cuppa.