The Greedy Wordsmith

february, 2018

21feb- Storytelling As a Marketing Tool - An Introduction

Event Details

Storytelling is a popular tool in modern marketing and is an effective way of attracting new clients, as well as creating brand loyalty within your existing customer group.

This afternoon workshop will introduce you to the principles behind engaging storytelling, teach you how to recognise the story ‘hook’ for content and talk you through the basics of writing good copy for your own business.

The session will include –

Why the human brain is wired for story
The basic principles of writing persuasive copy
How storytelling and marketing fit together
Learning from the experts – how journalists and TED talkers weave a great story
The three main stories to tell in your business
The Origin Story – where to tell it and why it matters

Numbers are limited to no more than eight to ensure that sufficient time is given to each person and their individual business needs. This workshop is designed for small business owners and/or the team members involved in marketing the business.

Every learning session with The Greedy Wordsmith naturally includes refreshments with cake/biscuits from a local baker. Please get in touch with Claire and if you have any specific dietary requirements.


(Wednesday) -


Natural Entrepreneurs Workspace

3 Forest Farm Business Park, York, YO19 4RH

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