The Greedy Wordsmith

may, 2018

16may- What Do You Sell and Why Should I Care - Product Storytelling in Copywriting

Event Details

There are three main story types that your business should be telling. This half day workshop is crafted to help you tell the stories behind your products and services – show your potential customers why they should care about what you sell as much as you do.

The session includes –

An overview of modern marketing
The basic principles behind writing good business copy
Why we are wired for story
What do we mean by product storytelling
How to find and write the stories behind your own products and services

Numbers are limited to no more than eight to ensure that sufficient time is given to each person and their individual business needs. This workshop is designed for small business owners and/or the team members involved in marketing the business.

Every learning session with The Greedy Wordsmith naturally includes refreshments with cake/biscuits from a local baker. Please get in touch with Claire at if you have any specific dietary requirements.


(Wednesday) -


Natural Entrepreneurs Workspace

3 Forest Farm Business Park, York, YO19 4RH

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