The Greedy Wordsmith

april, 2018

25apr- Case Studies and Customer Storytelling in Marketing

Event Details

Show your potential customers how you can make their lives easier by telling the story of your existing clients.

This half day workshop will focus on one of the three stories that businesses can tell as part of an effective marketing strategy – the customer story.

The session will include –

Why testimonials are still an important part of building trust with potential customers
Why human beings are wired for story
How to use storytelling to write an engaging case study
Where and how to use these case studies in your marketing
Templates and tools to get you started

Numbers are limited to no more than eight to ensure that sufficient time is given to each person and their individual business needs. This workshop is designed for sole traders, small business owners and/or the team members involved in marketing the business.

Every learning session with The Greedy Wordsmith naturally includes refreshments with cake/biscuits from a local baker. Please get in touch with Claire at if you have any specific dietary requirements.


(Wednesday) -


Natural Entrepreneurs Workspace

3 Forest Farm Business Park, York, YO19 4RH

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