When working with a copywriter, at some point you will encounter the question – “who is your ideal client?” The question they really need answering is “who are we speaking to with this copy?” Without a clear idea of the reader, it is almost impossible to write text that will attract and convert the right people.
As a freelance writer, I take the same approach to creating a customer profile as I do when building a new character for a story. I like to get to know them, walk around in their skin and get a feel for how they think. Here is my step by step guide to getting started.
Brand is a term that we hear a lot as business owners. Marketing experts regularly tell us how important brand building is. As a writer I focus on the way language impacts your ability to attract paying clients. So in this context, the term brand relates to the perception created through the use of language.