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Claire Davies

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Category: Ideal Client profile

Three ways to make your ideal client profile work for you.

9 Feb 2017 Claire

This post was originally written as a guest post for the team at CreatedRed Media in 2015.

As a copywriter who celebrates the role of valuable, meaningful business copy, I can often be heard extolling the virtues of a thoughtfully conceived ideal client profile. But how many of us know how to put it to good use – and how is it essential when writing effective business copy?

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