As a copywriter who helps business owners to write blogs, you might be surprised to hear me say that not everyone needs a blog section on their website. In fact, it’s a conversation that I have with almost all of my new blogging clients. These are some of the most common responses that I hear when I ask, “why do you need a blog for your business?”
Oh, I’m sorry. This is a business site. I forgot the rules there for a second. So, no sex. How about religion?
No politics either?
It can be tough as a business owner, when the world tries to force you into following a set of rules. Many people will advise you to take the safe route. Don’t express a strong opinion, you might alienate a potential customer. But passion can be strong, staying quiet frustrating.
Every Wednesday morning I attend a breakfast meeting at The Novotel in York. It is a referral based networking group, one of the more formal forms of networking that I engage with.
That doesn’t mean we’re not able to have fun though. This weekend the group are holding a family friendly music festival at The Red Lion, Upper Poppleton. Visitors will discover great live music from local headline bands; entertainment for the children, beer and food.
Mark Stredwick is most definitely crazy about craft beer. Sixteen years abroad presented an opportunity to explore the industry on an international scale; including work as a guide with a brewery tour company in Australia. His return to the region happily coincided with a boom in local micro-breweries – and Brewtown Tours was born. As a female beer drinker, I may be one of a growing number of people converting to the cause, but Mark’s enthusiasm would persuade even a determined beer cynic.
When Mark Wilson moved to Orleans, France, to help a friend he had no idea that it was the end of a fifteen year career in business finance. Returning to the UK 2 years ago, Mark founded Lion Fitness and launched his new Personal Training & Fitness studio last September. Driven by a desire to see people take better control of their health he is determined to see Lion Fitness continue to thrive.
In January I met with Mark to have a chat about his work at Lion Fitness and the values that keep him turning up every day..
I regularly have conversations with my fellow business owners about their blog. Or rather, their lack of it. It seems that many of us have thought, “I must write a blog” without fully thinking it through. Getting started is one thing, but staying motivated when faced with the day to demands of running a business can be hard. Whilst it is true that there are many benefits to a regularly updated blog on your website, it also true that a neglected one can do a lot of harm. So how do you stay motivated and consistent? Here are a few tips from the world of writing.
This post was originally written as a guest post for the team at CreatedRed Media in 2015.
As a copywriter who celebrates the role of valuable, meaningful business copy, I can often be heard extolling the virtues of a thoughtfully conceived ideal client profile. But how many of us know how to put it to good use – and how is it essential when writing effective business copy?
A successful About Us page is a wonderful thing. This is where you can shout about a rich history or champion your team of people working behind the scenes. But too often this chance for great brand storytelling is neglected as an after thought. If your About Us page isn’t living up to its potential, here are a few pointers to get it jump started.
When working with a copywriter, at some point you will encounter the question – “who is your ideal client?” The question they really need answering is “who are we speaking to with this copy?” Without a clear idea of the reader, it is almost impossible to write text that will attract and convert the right people.
As a freelance writer, I take the same approach to creating a customer profile as I do when building a new character for a story. I like to get to know them, walk around in their skin and get a feel for how they think. Here is my step by step guide to getting started.
As business owners we have all heard the term know, like, trust in reference to creating good working relationships with potential and ongoing clients. It’s easy to see where these principles apply in face to face networking, but how can you build on this useful tool with your online and written content?