I provide copywriting services, consultancy and training to organisations across the north of England. We explore the stories that give a brand meaning. From uniting team members towards a common goal - to crafting a strong message that attracts a loyal customer base - I love seeing organisations thrive as a result of our work together.
My previous role as an Occupational Therapist gives me a unique perspective of individual psychology – how emotion, language and experience shape our thinking and behaviour. This knowledge has proved invaluable over my freelance career, enabling me to find and articulate a carefully crafted message that suits both my clients and their audience.
Alongside my commercial work with business owners, I am a published food writer and a passionate foodie. Just like the stories we tell, food plays a crucial role in drawing people together and cementing meaningful relationships.
In essence, it all comes to down to a love of people – the businesses we run, the communities we create and the food we share. The blog is where I choose to nurture my regular writing habit - sharing useful business content, food and drink recipes and anything else that feels important along the way.
What My Clients Say
- Sarah Cooper
"Claire Davies was the guest speaker at a meeting I attended, in the short space of time we had together I learned so much about improving the way we communicate with our potential client base and about writing business copy in general. Her friendly yet professional manner underlined her passion for writing and I felt instantly at ease. I look forward to attending some of the writing workshops that Claire is running in the future."
- Little Seed Company
"Sometimes you need someone to look at your work to find out how you can strengthen it further...Claire was professional, easy to get on with and raised many constructive points, which has enhanced the quality of my writing. She has natural people skills and takes a genuine interest in your work. I have no hesitation in recommending Claire's services to others." - Ellen
- Ann AllanMiddlethorpe Interiors
"We like to work with 'nice people' at Middlethorpe Interiors so it was a pleasure to work with Claire. Always curious and respectful Claire took her time to understand our business values and how we work. She earned our trust very quickly as she was not only recommended to us but she proved herself with the copy, she completely understood who our clients are, what we are trying to achieve and who we are at our core. We will continue to work with Claire and would be delighted to recommend her services." -
- Mark StredwickBrewtown Tours
"I have known Claire for nearly two years and she writes articles and blogs for me about beer and the industry. I have received an excellent quality of writing and very happy to recommend Claire."
- Stephen CreeOrange Crush Digital
"We have worked with Claire Davies on a number of projects and she has added real value to each of them. Claire can work as part of a team or independently and this adaptability is really useful to us. Her copywriting is of a consistently high standard and deadlines are never missed! The best thing about Claire is that she's a really good person and a joy to work with. We like Claire! Highly recommended!"
Recent Blog Posts
Shedding skins – Coming back to myself as a writerMr D and I just got back from a week in Portugal. Our first trip out of the country in fifteen years this was a beach, sun and food kinda week. It's been so long because our mental fitness - and as a result, financial fitness - just wasn't strong enough before now. Our first trip abroad since my heart transplant ten years ago, last week acted as a litmus test for more demanding holiday plans in the future. With plentiful time by the pool and beach, my thoughts inevitably turned to my writing. A month ago I made the decision to step back from my commercial work and take a creative break. Actually, take a rest. What I needed more than anything was a rest. Following the words of more business and life coaches than I care to mention, I have been chasing around 'achieving' and 'striving' and 'pushing boundaries' since coming out of the starting blocks after my transplant and, quite frankly, it was getting me nowhere. Except perhaps exhausted and mentally unwell. And frustrated. And unfulfilled and purposeless. So I took the decision to take a rest. To write. Cook. Fill my time with all of the things that I never get the chance to do while I am chasing freelance 'success'. Do a bit of bloody housework...
Anxiety is a creative blockBut the writing never came. At first, I found myself doing more work, not less. Recognising a familiar pattern I made a conscious effort to put down existing work and start turning down new enquiries. Gradually, the workload petered out and I began to see the space that I had hoped for...only for my brain to go into full meltdown mode... "AAGH WHAT ARE YOU GONNA DO...YOU HAVE NO PURPOSE...WHO THE HELL DO YOU THINK YOU ARE - TAKING TIME TO DO NOTHING...WHAT KIND OF PRIVILEGE IS THIS...WHY SHOULD YOU GET THIS WHEN OTHERS CAN ONLY DREAM OF TAKING TIME OUT...STOP BEING AN AIRY FAIRY NO GOOD AND GET BACK TO WORK...HOW DARE YOU CALL YOURSELF A WRITER...HA!" Well, you get the drift. I was kind of looking forward to the holiday. With expectations of productivity temporarily put aside, I hoped it would give me the permission I so obviously needed to just relax and go with the flow. With very little wifi it also helped me to see that, despite making a conscious effort with social and other forms of media, I am still clogging me creative channels with a heavy diet of Facebook, Twitter and Instagram. It's important to me to stay connected with issues that matter (poverty, inequality, climate change, the slow conversion to The Handmaid's Tale that currently seems to be hitting America) but I need to find a way that doesn't freak me out so much that the lump of fear in my throat stops me from finding my voice.
So here I am. At the computer, drinking the coffee we snook home in our hand luggage, in a vain attempt to capture the Laissez-faire mindset I found on holiday. Writing. Just writing. With no real marketing goal or social purpose other than to say hi, this how I have been feeling lately. Maybe you have been feeling the same?
Bit by bit I'm shedding the practical, planning, goal orientated skin of commercial writing. Just a little, I can see the fresh skin of creation hiding underneath, luminescent and fragile in the British spring sunshine. This excites me, but I worry about its survival. Perhaps my purpose for the next few months is simply to protect this new stage of growth, shield it from the expectations of a society that values nothing if it is not making money, building, moving onto the next goal with speed. Hopefully, I am shedding these expectations too, and slowly finding my way back to myself as a writer.
Historic Recipes for the Modern Kitchen – Noah’s Pudding
(Ash - oo - ray)There are times when a new recipe develops through hours of research. Others flash into life from a simple word, smell or taste whilst I’m thinking of something completely unrelated. Then, like this one, inspiration visits me via someone else. Noah’s Pudding appeared in a novel my husband was reading, the main character prepared and served the dessert for dinner guests. The description included grains, pulses and dried fruits combined in a sweet, porridge-like consistency. John thought it sounded tasty and the name itself had me hooked.
Mind Your Language – Warning, this post contains words that some people may find offensive
This post contains language that some may find offensive. If you have a delicate constitution, stop reading. Don't keep reading and then complain about my use of swear words. You have been warned.
Mind your Language - The Power of Words