I provide copywriting services, consultancy and training to organisations across England. Together we explore the stories that give your brand meaning; both internally and as part of your marketing plan. I love showing organisations how authentic storytelling can help them to build a successful business around the right people.
My previous career in the NHS gave me a unique perspective of individual psychology – how emotion, language and experience shape our thinking and behaviour. Combined with robust copywriting techniques, this insight enables me to construct a clear brand message that acts to inspire, engage and create momentum for your audience.
Alongside my work with business owners, I am a published food writer and a passionate foodie. Just like the stories we tell, food plays a crucial part in drawing people together and cementing meaningful relationships.
In essence, it all comes to down to a love of people – the businesses we run, the communities we create and the food we share. The blog is where I choose to nurture my regular writing habit - sharing useful business content, food and drink recipes and anything else that feels important along the way.
What My Clients Say
- Sarah Cooper
"Claire Davies was the guest speaker at a meeting I attended, in the short space of time we had together I learned so much about improving the way we communicate with our potential client base and about writing business copy in general. Her friendly yet professional manner underlined her passion for writing and I felt instantly at ease. I look forward to attending some of the writing workshops that Claire is running in the future."
- Little Seed Company
"Sometimes you need someone to look at your work to find out how you can strengthen it further...Claire was professional, easy to get on with and raised many constructive points, which has enhanced the quality of my writing. She has natural people skills and takes a genuine interest in your work. I have no hesitation in recommending Claire's services to others." - Ellen
- Ann AllanMiddlethorpe Interiors
"We like to work with 'nice people' at Middlethorpe Interiors so it was a pleasure to work with Claire. Always curious and respectful Claire took her time to understand our business values and how we work. She earned our trust very quickly as she was not only recommended to us but she proved herself with the copy, she completely understood who our clients are, what we are trying to achieve and who we are at our core. We will continue to work with Claire and would be delighted to recommend her services." -
- Mark StredwickBrewtown Tours
"I have known Claire for nearly two years and she writes articles and blogs for me about beer and the industry. I have received an excellent quality of writing and very happy to recommend Claire."
- Stephen CreeOrange Crush Digital
"We have worked with Claire Davies on a number of projects and she has added real value to each of them. Claire can work as part of a team or independently and this adaptability is really useful to us. Her copywriting is of a consistently high standard and deadlines are never missed! The best thing about Claire is that she's a really good person and a joy to work with. We like Claire! Highly recommended!"
Who I Work With
Recent Blog Posts
- 26SepWhether you are hiring a copywriter or crafting your own copy, it is vital to lay out a clear copy brief of what you are trying to achieve, how, and why. The majority of my clients are sole traders or operate within small, independent businesses. They have little experience of the copywriting process, or how to get the best out of the person who is writing their copy. To address this, I developed a process which enables me to collate all of the knowledge required to successfully complete a project. Today I want to share that process with you.
Improve Your Copy – The So What PrincipleHave you hired someone to help you build a shiny new website for your business? For many business owners, this means writing sparkling new copy to go with it. Many of my copywriting clients come to me with this very challenge, but not everyone can afford to hire a professional writer. Whether you are writing copy for your services page, a blog post or a couple of sentences to go on a leaflet - there are a few simple tips that can help to make your copy engaging. In this post, I want to talk about the importance of benefits over features, and how asking yourself So What? will make all the difference.
Getting Around Creative Blocks – Living a Creative LifeIf you want to write but don't know where to start, what do you do? I write for a living. Or I'm paid to talk about writing. Before writing became the way I paid my bills, it was one of many creative outlets. My need to be creative is as much part of me as my shaved hair and tendency to talk too much. But. Even the most productive among us face writer's block. Overwhelmed with ideas, the fast-moving pace of a stressful age, even electric lighting and the faint buzz of technology that feels inescapable - all can stifle our natural ability to be creative. This has become such a popular topic of conversation that I've started asking people for their own tips on beating the block. Here are three of the most common, I hope you find them useful.