10 blog post styles for you to try

Do you love writing for your business blog but feel a bit stuck in a rut? Here are ten different blog post styles for you to try.

List

The list is an effective but simple way to lay out the information you want to share. You can think in odd numbers; 3 places to visit in the south of France, 5 ways to fix a bicycle etc. Or go large with 10, 12, 15 or even 21!

FAQ

This a great way of creating content that you know your ideal client will find useful. Think about some of the most commonly asked questions regarding your industry, your business and how you operate. Voila! 

Read More

The Why’s and Wherefore’s of Blogging

Starting a blog for the first time can be a daunting experience. Even if you are familiar with writing in other forms, blogging presents different challenges in the form of both a digital platform and the more personal topics often shared.

Here a few of my tips to help you on your way.

Read More

Should you be blogging? Why the answer might be no.

As a copywriter who helps business owners write blogs you might be surprised to hear me say that not everyone needs a blog section on their website.

In fact, it’s a conversation that I have with almost all of my new blogging clients. These are some of the most common answers that I hear to my question “so why do you feel you need a blog for your business?”

Read More

A Micro Brewery Mystery Tour with Brewtown

Mark Stredwick is most definitely crazy about craft beer. Sixteen years abroad presented an opportunity to explore the industry on an international scale; including work as a guide with a brewery tour company in Australia. His return to the region happily coincided with a boom in local micro-breweries – and Brewtown Tours was born. As a female beer drinker I may be one of a growing number of people converting to the cause, but Marks’ enthusiasm would persuade even a determined beer cynic.

Read More

Stay motivated with your regular business blog

I regularly have conversations with my fellow business owners about their blog. Or rather, their lack of it. It seems that many of us have thought, “I must write a blog” without fully thinking it through. Getting started is one thing, but staying motivated when faced with the day to demands of running a business can be hard. Whilst it is true that there are many benefits to a regularly updated blog on your website, it also true that a neglected one can do a lot of harm. So how do you stay motivated and consistent? Here are a few tips from the world of writing.

Read More

How to Write a Great About Us page

A successful About Us page is a wonderful thing. This is where you can shout about a rich history or champion your team of people working behind the scenes. But too often this chance for great brand storytelling is neglected as an after thought. If your About Us page isn’t living up to its potential, here are a few pointers to get it jump started.

Read More

Develop Know, Like, Trust in your copywriting

As business owners we have all heard the term know, like, trust in reference to creating good working relationships with potential and ongoing clients. It’s easy to see where these principles apply in face to face networking, but how can you build on this useful tool with your online and written content?

Read More

A gin paradise

In the immortal words of Debbie Harry, picture this, a day in December…the 1st of December in fact, and I am at the end of a week long retreat of writing, long walks and endless cafe visits in Whitby. But all is not lost. Before my return I have one last duty to perform – the tasting of four different brands of gin kindly provided by Rebekah at Liquid Indulgence.

Regular readers will know that my knowledge lies more with food than drink, but I am partial to a drop of the old Mother’s Ruin and gin suits my taste buds perfectly. All of the samples described were accompanied by the excellent Fevertree tonic and stored at room temperature before serving. So let us begin…

Read More

York Maker Out of School Hub – They Inspire you Achieve

Catherine admits to struggling with her CSE’s at her secondary school in Blackburn. Her favourite subjects – Home Ec and Environmental Science – got her through the school years and onto a catering course at her local Technical College. From here she built a career as a chef, working with reputable establishments like the Gatwick Hilton. She describes herself as someone who learnt practically rather than academically, a style perfectly suited to the catering industry.

Read More

Liquid Indulgence and Undurraga Wine Tasting

One of the joys of regular networking is the opportunity to meet local food and drink businesses who might not otherwise drop onto my radar. The perfect example of this comes in the energetic and knowledgable form of Alan Terry and Rebekah Hilton at Liquid Indulgence: a Wheldrake based company who trade carefully sourced wine and spirits largely – though not exclusively – in the wholesale sector.

At a recent encounter myself and Rebekah began chatting about our regular blogging practice (check out the Liquid Indulgence blog for regular updates on events and special offers) and how, when I can, I like to drop in the odd product review for independent food businesses. This discussion led to an opportunity to try one of their favourite wine choices in exchange for an honest and open review on the blog. How could I refuse?

Read More