I don’t have a particularly sweet tooth but I can never resist a good homebaked shortbread. So much better than shop bought and so incredibly easy to make. The moreish nature of the Scottish biscuit is achieved through a mix of three parts flour, two parts butter and one part sugar. How simple is that? To celebrate National Shortbread Day let’s take a look at one of the nation’s favourite sweet treats, starting from the very beginning.
Long term followers of my work here at The Greedy Wordsmith will know that my love of words originates in a devotion to food. Occasionally I get to combine the two once again. This is one of those times, with an invitation to join in with the Love Cheese Challenge.
Do you love writing for your business blog but feel a bit stuck in a rut? Here are ten different blog post styles for you to try.
The list is an effective but simple way to lay out the information you want to share. You can think in odd numbers; 3 places to visit in the south of France, 5 ways to fix a bicycle etc. Or go large with 10, 12, 15 or even 21!
This a great way of creating content that you know your ideal client will find useful. Think about some of the most commonly asked questions regarding your industry, your business and how you operate. Voila!
Starting a blog can be a daunting experience. Even if you are familiar with writing in other forms, blogging presents different challenges in the form of both a digital platform and the more personal topics often shared.
Here a few of my tips to help you on your way.
As a copywriter who helps business owners write blogs you might be surprised to hear me say that not everyone needs a blog section on their website.
In fact, it’s a conversation that I have with almost all of my new blogging clients. These are some of the most common answers that I hear to my question “so why do you feel you need a blog for your business?”
Mark Stredwick is most definitely crazy about craft beer. Sixteen years abroad presented an opportunity to explore the industry on an international scale; including work as a guide with a brewery tour company in Australia. His return to the region happily coincided with a boom in local micro-breweries – and Brewtown Tours was born. As a female beer drinker I may be one of a growing number of people converting to the cause, but Marks’ enthusiasm would persuade even a determined beer cynic.
I regularly have conversations with my fellow business owners about their blog. Or rather, their lack of it. It seems that many of us have thought, “I must write a blog” without fully thinking it through. Getting started is one thing, but staying motivated when faced with the day to demands of running a business can be hard. Whilst it is true that there are many benefits to a regularly updated blog on your website, it also true that a neglected one can do a lot of harm. So how do you stay motivated and consistent? Here are a few tips from the world of writing.
A successful About Us page is a wonderful thing. This is where you can shout about a rich history or champion your team of people working behind the scenes. But too often this chance for great brand storytelling is neglected as an after thought. If your About Us page isn’t living up to its potential, here are a few pointers to get it jump started.
As business owners we have all heard the term know, like, trust in reference to creating good working relationships with potential and ongoing clients. It’s easy to see where these principles apply in face to face networking, but how can you build on this useful tool with your online and written content?
In the immortal words of Debbie Harry, picture this, a day in December…the 1st of December in fact, and I am at the end of a week long retreat of writing, long walks and endless cafe visits in Whitby. But all is not lost. Before my return I have one last duty to perform – the tasting of four different brands of gin kindly provided by Rebekah at Liquid Indulgence.
Regular readers will know that my knowledge lies more with food than drink, but I am partial to a drop of the old Mother’s Ruin and gin suits my taste buds perfectly. All of the samples described were accompanied by the excellent Fevertree tonic and stored at room temperature before serving. So let us begin…