Long term followers of my work here at The Greedy Wordsmith will know that my love of words originates in a devotion to food. Occasionally I get to combine the two once again. This is one of those times, with an invitation to join in with the Love Cheese Challenge.
Do you love writing for your business blog but feel a bit stuck in a rut? Here are ten different blog post styles for you to try.
The list is an effective but simple way to lay out the information you want to share. You can think in odd numbers; 3 places to visit in the south of France, 5 ways to fix a bicycle etc. Or go large with 10, 12, 15 or even 21!
This a great way of creating content that you know your ideal client will find useful. Think about some of the most commonly asked questions regarding your industry, your business and how you operate. Voila!
Starting a blog can be a daunting experience. Even if you are familiar with writing in other forms, blogging presents different challenges in the form of both a digital platform and the more personal topics often shared.
Here a few of my tips to help you on your way.
As a copywriter who helps business owners write blogs you might be surprised to hear me say that not everyone needs a blog section on their website.
In fact, it’s a conversation that I have with almost all of my new blogging clients. These are some of the most common answers that I hear to my question “so why do you feel you need a blog for your business?”
Oh, I’m sorry. This is a business site. I forgot the rules there for a second. So, no sex. How about religion?
No politics either?
It can be tough as a business owner, when the world tries to force you into following a set of rules. Many people will advise you to take the safe route. Don’t express a strong opinion, you might alienate a potential customer. But passion can be strong, staying quiet frustrating.
Every Wednesday morning I attend a breakfast meeting at The Novotel in York. It is a referral based networking group, one of the more formal forms of networking that I engage with.
That doesn’t mean we’re not able to have fun though. This weekend the group are holding a family friendly music festival at The Red Lion, Upper Poppleton. Visitors will discover great live music from local headline bands; entertainment for the children, beer and food.
Mark Stredwick is most definitely crazy about craft beer. Sixteen years abroad presented an opportunity to explore the industry on an international scale; including work as a guide with a brewery tour company in Australia. His return to the region happily coincided with a boom in local micro-breweries – and Brewtown Tours was born. As a female beer drinker I may be one of a growing number of people converting to the cause, but Marks’ enthusiasm would persuade even a determined beer cynic.
When Mark Wilson moved to Orleans, France, to help a friend he had no idea that it was the end of a fifteen year career in business finance. Returning to the UK 2 years ago, Mark founded Lion Fitness and launched his new Personal Training & Fitness studio last September. Driven by a desire to see people take better control of their health he is determined to see Lion Fitness continue to thrive.
In January I met with Mark to have a chat about his work at Lion Fitness and the values that keep him turning up every day..
I regularly have conversations with my fellow business owners about their blog. Or rather, their lack of it. It seems that many of us have thought, “I must write a blog” without fully thinking it through. Getting started is one thing, but staying motivated when faced with the day to demands of running a business can be hard. Whilst it is true that there are many benefits to a regularly updated blog on your website, it also true that a neglected one can do a lot of harm. So how do you stay motivated and consistent? Here are a few tips from the world of writing.
This post was originally written as a guest post for the team at CreatedRed Media in 2015.
As a copywriter who celebrates the role of valuable, meaningful business copy, I can often be heard extolling the virtues of a thoughtfully conceived ideal client profile. But how many of us know how to put it to good use – and how is it essential when writing effective business copy?