Stay healthy for your business with Lion Fitness

When Mark Wilson moved to Orleans, France, to help a friend he had no idea that it was the end of a fifteen year career in business finance. Returning to the UK 2 years ago, Mark founded Lion Fitness and launched his new Personal Training & Fitness studio last September. Driven by a desire to see people take better control of their health he is determined to see Lion Fitness continue to thrive.

In January I met with Mark to have a chat about his work at Lion Fitness and the values that keep him turning up every day..

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Stay motivated with your regular business blog

I regularly have conversations with my fellow business owners about their blog. Or rather, their lack of it. It seems that many of us have thought, “I must write a blog” without fully thinking it through. Getting started is one thing, but staying motivated when faced with the day to demands of running a business can be hard. Whilst it is true that there are many benefits to a regularly updated blog on your website, it also true that a neglected one can do a lot of harm. So how do you stay motivated and consistent? Here are a few tips from the world of writing.

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How to Write a Great About Us page

A successful About Us page is a wonderful thing. This is where you can shout about a rich history or champion your team of people working behind the scenes. But too often this chance for great brand storytelling is neglected as an after thought. If your About Us page isn’t living up to its potential, here are a few pointers to get it jump started.

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know your ideal client

Your ideal client – more than just vital statistics

When working with a copywriter, at some point you will encounter the question – “who is your ideal client?” The question they really need answering is “who are we speaking to with this copy?” Without a clear idea of the reader, it is almost impossible to write text that will attract and convert the right people.

As a freelance writer, I take the same approach to creating a customer profile as I do when building a new character for a story. I like to get to know them, walk around in their skin and get a feel for how they think. Here is my step by step guide to getting started.

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Develop Know, Like, Trust in your copywriting

As business owners we have all heard the term know, like, trust in reference to creating good working relationships with potential and ongoing clients. It’s easy to see where these principles apply in face to face networking, but how can you build on this useful tool with your online and written content?

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A gin paradise

In the immortal words of Debbie Harry, picture this, a day in December…the 1st of December in fact, and I am at the end of a week long retreat of writing, long walks and endless cafe visits in Whitby. But all is not lost. Before my return, I have one last duty to perform – the tasting of four different brands of gin kindly provided by Rebekah at Liquid Indulgence.

Regular readers will know that my knowledge lies more with food than drink, but I am partial to a drop of the old Mother’s Ruin and gin suits my taste buds perfectly. All of the samples described were accompanied by the excellent Fevertree tonic and stored at room temperature before serving. So let us begin…

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York Maker Out of School Hub – They Inspire you Achieve

Catherine admits to struggling with her CSE’s at her secondary school in Blackburn. Her favourite subjects – Home Ec and Environmental Science – got her through the school years and onto a catering course at her local Technical College. From here she built a career as a chef, working with reputable establishments like the Gatwick Hilton. She describes herself as someone who learnt practically rather than academically, a style perfectly suited to the catering industry.

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Liquid Indulgence and Undurraga Wine Tasting

One of the joys of regular networking is the opportunity to meet local food and drink businesses who might not otherwise drop onto my radar. The perfect example of this comes in the energetic and knowledgable form of Alan Terry and Rebekah Hilton at Liquid Indulgence: a Wheldrake based company who trade carefully sourced wine and spirits largely – though not exclusively – in the wholesale sector.

At a recent encounter myself and Rebekah began chatting about our regular blogging practice (check out the Liquid Indulgence blog for regular updates on events and special offers) and how, when I can, I like to drop in the odd product review for independent food businesses. This discussion led to an opportunity to try one of their favourite wine choices in exchange for an honest and open review on the blog. How could I refuse?

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Building a Brand – Understanding your ideal client

people talking imageBrand is a term that we hear a lot as business owners. Marketing experts regularly tell us how important brand building is. As a writer I focus on the way language impacts your ability to attract paying clients. So in this context, the term brand relates to the perception created through the use of language.

Do you know what your brand stands for and how you make your ideal clients feel? Founder of Intuit and expert marketeer Scott Cook insists that it’s no longer as simple as telling people how they should feel. It is what they are telling each other that matters. In other words – show them what you do and why, and they will tell you – and each other – how that makes them feel. That is where the real truth about your brand lies.

 

A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

Scott Cook

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