In that ever elusive quest to attract more customers, many small business owners consider using the services of a freelance copywriter. But how do you make the most of this important decision to invest?
Here are my three golden rules to create a rewarding copywriting campaign.
Know what you want to achieve
Every marketing step needs focus. No matter what the medium you must be specific about the desired result. Are you launching a new product and want to get people on board? Maybe you need to appeal to a particular type of customer, or persuade website visitors to sign up to your newsletter. Clarity on your aims and objectives will bring you one step closer to success.
Get up close and personal
Do you know what your perfect customer looks like? No marketing campaign will succeed without a clear idea of the needs and desires of your client group. A customer profile can help you identify how to attract those ideal clients and – crucially – who you don’t want to talk to.
Clarify your ‘Why’
There are many reasons why we choose to go into business for ourselves. Whilst we all need to turn a profit, there will be many other aspects that keep you going day after day. I love to be part of a thriving local community, am passionate about supporting small business and am thrilled to spend my day telling stories. Let your passion and drive shine through.
Like the sound of The Greedy Wordsmith? Visit the website or ring 07928122079 to find out more about my services and copywriting workshops.