brand stories

Three ways that stories and spoken word have an impact on your brand

The 27th of January to the 3rd of February marks National Storytelling Week. Established in 2000 by The Society for Storytelling, this annual event seeks to¬†promote the oral tradition of storytelling, celebrating this powerful way of “communicating life experiences and the creative imagination.”

We engage with stories every day. A good story grabs attention and takes the listener on a journey, engaging people on an emotional level. They help us understand our place in the world with common themes such as heartbreak, frustration, joy and humility. Communities are built as we bond over shared experiences. From the time we embarrassed ourselves in front of a crowd of people, to hard-won childhood scars – everyone has a story to tell.

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