When Mark Wilson moved to Orleans, France, to help a friend he had no idea that it was the end of a fifteen year career in business finance. Returning to the UK 2 years ago, Mark founded Lion Fitness and launched his new Personal Training & Fitness studio last September. Driven by a desire to see people take better control of their health he is determined to see Lion Fitness continue to thrive.
In January I met with Mark to have a chat about his work at Lion Fitness and the values that keep him turning up every day..
I regularly have conversations with my fellow business owners about their blog. Or rather, their lack of it. It seems that many of us have thought, “I must write a blog” without fully thinking it through. Getting started is one thing, but staying motivated when faced with the day to demands of running a business can be hard. Whilst it is true that there are many benefits to a regularly updated blog on your website, it also true that a neglected one can do a lot of harm. So how do you stay motivated and consistent? Here are a few tips from the world of writing.
This post was originally written as a guest post for the team at CreatedRed Media in 2015.
As a copywriter who celebrates the role of valuable, meaningful business copy, I can often be heard extolling the virtues of a thoughtfully conceived ideal client profile. But how many of us know how to put it to good use – and how is it essential when writing effective business copy?
A successful About Us page is a wonderful thing. This is where you can shout about a rich history or champion your team of people working behind the scenes. But too often this chance for great brand storytelling is neglected as an after thought. If your About Us page isn’t living up to its potential, here are a few pointers to get it jump started.