Your Story

In a fast moving, digital age there are more opportunities than ever to attract the attention of potential clients. You are passionate about what you do and work hard to deliver great customer experience. You can’t wait to get out there and introduce your ideas to the wider public. You can see the value of a great content led marketing plan.

Finding the right words can be difficult - fear of not getting it right is often paralysing. Sometimes we just don’t have enough time. Whether you are writing regular blog posts or pitching at a networking event - the stories you tell will directly influence the impact you achieve.

Every good journalist appreciates the power of a memorable story. The best ones show potential customers that we understand their needs, share their world view and demonstrate why we are different from the competition. This allows you to keep doing what you love with the people who love what you do.

Each day is a new chapter. We all have a story to tell. Start telling yours.

My Story

Storytelling is a valuable medium in both life and business. I work with independent businesses around Yorkshire to help them understand the important role of language in building an authentic and engaging marketing plan. I recognise that every business is unique so my services are designed to fit with your long term goals and existing skill sets.

As a published writer I can craft stories that show the care, hard work and passion you give to providing excellent quality products and services for your customers. I will help you understand which stories give your brand meaning; building customer loyalty and creating a sustainable business based on long term results.

Before choosing to become a full time writer I worked within our National Health Service as an Occupational Therapist. This gives me a unique understanding of individual psychology, how emotion and experience shape our thinking and behaviour - and importantly - how the stories we hear act to inspire, engage and create momentum.

Services

I provide support through copywriting and editing services, 121 mentoring and small group workshops and brand story packages. From attention grabbing website copy to inspirational speaker at a conference for thousands – we will unearth the stories that you can tell with confidence and authenticity.

Our Story

Every business is different. You are all unique, with a variety of needs, priorities and long term goals. Working together we will develop our own unique story. So that you can get the best out of my services I have developed a four step approach that allows us to get to know each other, agree a set of goals and develop a cohesive long term plan. You may join me on some or all of these steps as we work together.

Meeting

Agreement

Plan

Implementation

What My Clients Say

Who I Work With

Recent Blog Posts

  • A Micro Brewery Mystery Tour with Brewtown
    Mark Stredwick is most definitely crazy about craft beer. Sixteen years abroad presented an opportunity to explore the industry on an international scale; including work as a guide with a brewery tour company in Australia. His return to the region happily coincided with a boom in local micro-breweries – and Brewtown Tours was born. As a female beer drinker I may be one of a growing number of people converting to the cause, but Mark's enthusiasm would persude even a determined beer cynic.
    The Brewtown Tours Concept
    To throw a spotlight on some of Yorkshire's best kept beer secrets. Mark and his Brewtown bus take small groups to take a look behind the scenes of working local breweries, meet the producers and learn more about the magic of craft beer. Mark also hopes to build stronger links between brewers and drinkers – encouraging everyone to see their beer in terms of quality over quantity – helping small breweries take a share of the marketplace.
    My Brewtown Experience
    I have joined Mark and a band of merry beer lovers twice. It gets off to a good start with a pick up from The Tap at York train station. Early birds can grab a pint before the tour begins, but don't forget there are plenty of samples to come. As Mark puts it - "we want you walking and talking - not slipping and sliding." All three sites are distinct from each other, with different stories to tell and drinks to try. I loved meeting the producers, seeing their infectious excitement and dedication to quality. The journey between breweries quickly fills with stories about our first taste of beer. When Mark passes out bottles of water and crisps on the second leg everyone is in great humour.  We arrive back in York at about six o'clock, having sampled around 12 different beers and spent a fun afternoon in good company. Good quality beer is one of my favourite tipples. I’m more of a stout or porter kind of girl, tending to shy away from anything overly hoppy in character. The range of styles available en route means that there is something for everyone, you might even discover a new favourite. Having sworn that I dislike sour beer and turned my nose up at 'girly' fruit beer – I was proven wrong on both counts.
    What’s next for Brewtown Tours?
    Fresh tours appear on the agenda all the time. My favourite has to be the fairly new Tuesday run to Malton and Pickering, if only for the chance to visit The Black Swan and see their micro set up in an old Victorian laundry room. There are also rumours circulating that there may be a gin tour on the horizon. Now there’s an idea I’m in favour of. After all, a girl can’t live on beer alone…      
  • Stay healthy for your business with Lion Fitness
    When Mark Wilson moved to Orleans, France, to help a friend he had no idea that it was the end of a fifteen year career in business finance. Returning to the UK 2 years ago, Mark founded Lion Fitness and launched his new Personal Training & Fitness studio last September. Driven by a desire to see people take better control of their health he is determined to see Lion Fitness continue to thrive. In January I met with Mark to have a chat about his work at Lion Fitness and the values that keep him turning up every day..

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  • Stay motivated with your regular business blog
    I regularly have conversations with my fellow business owners about their blog. Or rather, their lack of it. It seems that many of us have thought, "I must write a blog" without fully thinking it through. Getting started is one thing, but staying motivated when faced with the day to demands of running a business can be hard. Whilst it is true that there are many benefits to a regularly updated blog on your website, it also true that a neglected one can do a lot of harm. So how do you stay motivated and consistent? Here are a few tips from the world of writing.

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