In this fast moving, digital age, there are more opportunities than ever to attract the attention of potential clients.
You are passionate about what you do. You work hard to deliver a fantastic customer experience and can’t wait to introduce your ideas to your awaiting public.
Finding the right words can be difficult - fear of not getting it right is often paralysing. Sometimes we just don’t have enough time, or perhaps your business has evolved, making your existing copy irrelevant. Whether you are writing regular blog posts or pitching at a networking event - the stories you tell will directly influence the impact you achieve.
A great copywriter will work with you to help you achieve your goals. Fine tune your brand message, understand your ideal client and advise you on the value of a great content strategy. I recognise that every business is unique. My process is flexible, to fit with your long term goals and existing skill sets. Whether you require a professional to knuckle down and get the copy written or a consultant who will support you and your team in-house – I can help.
Every journalist appreciates the power of a memorable story. The best ones show potential customers that we understand their needs, share their worldview and demonstrate why we are different from the competition. This enables you to keep doing what you love, with the people who love what you do.
Each day is a new chapter. We all have a story to tell. Start telling yours.
As a writer and business storyteller, I provide copywriting services; consultancy and training to organisations in the north of England. I will help you understand the role of language and storytelling when building an authentic and engaging marketing plan.
Storytelling is a valuable marketing tool. As a published writer, I craft stories that show the care, hard work and passion you give to providing excellent quality products and services for your customers. I help you to understand which stories give your brand meaning; building customer loyalty and creating a sustainable business based on lasting results.
Before choosing to become a full-time writer, I worked as an Occupational Therapist for the NHS. This gives me a unique understanding of individual psychology, how emotion and experience shape our thinking and behaviour. This insight is a sound foundation for your marketing and business strategy, so together we can construct a message that acts to inspire, engage and create momentum.
Every business is different. We are all unique, with a variety of needs, priorities and objectives. Together we will tell an authentic story that creates momentum and drives sales. So that you can get the best out of my services I have developed a four step approach that allows us to get to know each other, agree on a set of goals and develop a cohesive long-term plan. You may join me on some or all of these steps as we collaborate.
I need to understand your business. Join me for a pot of tea and an initial getting to know you session where we can both decide whether we would like to work together going forward.
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Recent Blog Posts
- 1FebThe 27th of January to the 3rd of February marks National Storytelling Week. Established in 2000 by The Society for Storytelling, this annual event seeks to promote the oral tradition of storytelling, celebrating this powerful way of "communicating life experiences and the creative imagination." We engage with stories every day. A good story grabs attention and takes the listener on a journey, engaging people on an emotional level. They help us understand our place in the world with common themes such as heartbreak, frustration, joy and humility. Communities are built as we bond over shared experiences. From the time we embarrassed ourselves in front of a crowd of people, to hard-won childhood scars - everyone has a story to tell.
A Recipe for Whole Fruit Orange PreserveWith its cheerful colour, refreshing taste and floral scent the orange is a welcome change from the plethora of root veg and dark, earthy greens of winter. Spanish citrus season provides fruits that are deliciously sweet and relatively inexpensive to buy. A well-travelled fruit with origins in China and India; the orange first came to Europe along with the Romans, hitching a ride to Spain and Portugal with Moorish conquests in the 8th century. Rich Britains got their first taste as the orange found its way onto the banquet tables of Tudor England. As the bitter tasting Seville also came into season this month, now is the time for marmalade making in many households. I’m particularly keen on the Pam Corbin recipe from the River Cottage handbook 'Preserves'. Recently I fancied a change so opted to follow our Tudor ancestors by turning the whole fruit into a thick, unctuous preserve. While Henry VIII might have eaten this as part of a large final course of sweetmeats and fine desserts, I’m sure you will find your own uses for this deliciously bittersweet conserve.
Clootie Pudding – The traditional Burns Night puddingI was a latecomer to haggis but instantly converted. People can be a little squeamish about eating offal these days, but it strikes me that the rich mix of spices and otherwise unused animal parts fits perfectly with the modern sensibility of reducing food waste. Everything but the oink as the old saying goes. But there is more to a Burns Night meal than the haggis. The next question has to be – what else would my Scottish neighbours eat to celebrate their most beloved poet?