Consultancy, Training & Copy Writing
Every successful leader understands the value of a powerful narrative. The right stories told in the right way will transport an audience to a world where triumph rules over adversity, their utmost desires are met and challenges can be beaten in one short step.
In business, authentic storytelling will help you connect with customers and employees in a meaningful way – enabling you to build a profitable business surrounded by people who share your values and understand what you are trying to achieve.
Consultancy & Copywriting
You are passionate about what you do. You deliver a fantastic service to your customers and you can’t wait to show more people how you will rock their world.
Finding the right message can be difficult – the fear of not getting it right often paralysing. Perhaps you simply don’t have the time and your business has evolved, making your existing copy irrelevant. From weekly blog posts to pitching at a networking event – the stories you tell will directly influence your success.
Together we will finely tune your brand message, get under the skin of your ideal clients and define a compelling narrative strategy.
My approach is pragmatic and easy to understand, flexible enough to fit your particular goals. Whether you require a writer to knuckle down and write your new website copy, or a consultant to take a detailed look at your overall brand message – give me a call.
Consultancy & Strategic Narrative
Scientific studies show that the human brain is incredibly receptive to information shared through the medium of a story. A clear strategic narrative will drive team members forward towards a shared goal, show top industry talent why they should choose to work with your brand over the competition, even improve the health and wellbeing of your staff.
Whether your aim is to encourage better collaboration, reinvigorate your brand vision or improve productivity – give me a call.
Food, Drink & Recipe Writing
Second only to my passion for the power of storytelling, my writing heart beats with independent food and drink. Fascinated by the history and social context of what we eat, you will find a number of articles on the blog that reflect on the role of food in a thriving community. Commercially, I specialise in developing unique recipes based on historical influences, seasonality and locality.
Whether you require a selection of bespoke recipes to include in your marketing content plan or creative input for a community project – give me a call.
How Do You Get In Touch? Drop me a line on 07928122079
As a writer and narrative strategist, I provide copywriting services, consultancy and training to organisations in the north of England. I will help you understand the benefits of authentic storytelling and build a successful business around a cohesive narrative.
Together we will explore the stories that give your brand meaning; both internally and as part of your marketing plan.
My previous career in the NHS gives me a unique understanding of individual psychology – how emotion, language and experience shape our thinking and behaviour. This insight enables me to help you construct a clear brand message that acts to inspire, engage and create momentum.
Food and drink writing may seem like odd partners alongside my copywriting and strategy work, but in my mind, they fit together perfectly. Just like the stories we tell, food plays a crucial part in drawing people together, cementing relationships and acting as a vessel for communication.
In essence, in all comes to down to a love of people – the businesses we run, the communities we create and the food we share.
Every business is different.
We are all unique, with a variety of needs, priorities and objectives. Together we will tell an authentic narrative that drives momentum and creates change.
So that you can get the best out of me, I have developed a four-step approach that allows us to get to know each other, agree on a set of goals and develop a long-term plan.
I need to understand your business. You need confidence in my ability to meet your needs. Join me for a chat over a cuppa so that we can both decide if we can work together.
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Recent Blog Posts
- 1AugWhen you want to write, but don't know where to start, what do you do? I write for a living. Or I'm paid to talk about writing and trigger inspiration in business owners who are struggling to craft a clear brand narrative. In the beginning, writing was a creative outlet, not the way I paid my bills. The calling is strong, the need to be creative is as much part of me as my shaved hair and tendency to talk too much when I'm nervous. But. Blank page syndrome, writer's block, creative slowdown - whatever term you use. Even the most productive among us face it. Overwhelmed with ideas, a worried mind in a stressful age, even electric lighting and the buzz of technology - these can all stifle our natural ability to create. It's such a popular topic of conversation that I have started asking people for their individual tips on beating the block. Here are the three most common answers, I hope you find them useful.
A Rare Bit for a Yorkshire Day SupperHappy Yorkshire Day fellow food lovers! I'm not entirely sure how or when this day began or even why, but I'm willing to embrace anything if it gives me the excuse to tuck into a plate of local produce. Last week I received a parcel of dairy-related goodies from the excellent team at Wensleydale Creamery - prompting my search for a traditional Yorkshire recipe using cheese. Without losing all reason and ending up in a world of cheese and chive Yorkshire puddings, the options are rather limited. I love experimenting with flavours as much as the next girl, but sometimes you can't beat the basic elements of life - cheese, bread and - of course - beer. Plus, I'm married to a Welshman. Can you see where this is going?
Don’t forget the humble gooseberry – recipeI'm going to start by coming clean - I absolutely love gooseberries. Every summer I get excited about seeing them on the supermarket shelves and can't wait to grab the small crop from my local pick your own. But it appears that I'm alone in my devotion to the prickly berry from even pricklier bushes. It's true that they can't be eaten raw and require some level of cooking. But the process doesn't have to be complicated, and the reward is more than worth it. With just a little sugar and half an hour of your time, the tart gooseberry develops a floral, nostalgic flavour that can't be found elsewhere. They make a beautiful amethyst coloured jam that is delicious atop a plain scone. There's something about their flavour and aroma that conjures up notions of Victorian ladies in white cotton gloves, gossiping about the comings and goings of Ms Simmons over a cream tea. Indeed, we have been eating them since at least the medieval era.