In a fast moving, digital age there are more opportunities than ever to attract the attention of potential clients. You are passionate about what you do and work hard to deliver great customer experience. You can’t wait to get out there and introduce your ideas to the wider public. You can see the value of a great content led marketing plan.
Finding the right words can be difficult - fear of not getting it right is often paralysing. Sometimes we just don’t have enough time. Whether you are writing regular blog posts or pitching at a networking event - the stories you tell will directly influence the impact you achieve.
Every good journalist appreciates the power of a memorable story. The best ones show potential customers that we understand their needs, share their world view and demonstrate why we are different from the competition. This allows you to keep doing what you love with the people who love what you do.
Each day is a new chapter. We all have a story to tell. Start telling yours.
Storytelling is a valuable medium in both life and business. I work with independent businesses around Yorkshire to help them understand the important role of language in building an authentic and engaging marketing plan. I recognise that every business is unique so my services are designed to fit with your long term goals and existing skill sets.
As a published writer I can craft stories that show the care, hard work and passion you give to providing excellent quality products and services for your customers. I will help you understand which stories give your brand meaning; building customer loyalty and creating a sustainable business based on long term results.
Before choosing to become a full time writer I worked within our National Health Service as an Occupational Therapist. This gives me a unique understanding of individual psychology, how emotion and experience shape our thinking and behaviour - and importantly - how the stories we hear act to inspire, engage and create momentum.
I provide support through copywriting and editing services, 121 mentoring and small group workshops and brand story packages. From attention grabbing website copy to inspirational speaker at a conference for thousands – we will unearth the stories that you can tell with confidence and authenticity.
Every business is different. You are all unique, with a variety of needs, priorities and long term goals. Working together we will develop our own unique story. So that you can get the best out of my services I have developed a four step approach that allows us to get to know each other, agree a set of goals and develop a cohesive long term plan. You may join me on some or all of these steps as we work together.
Before we work together I'd like to know about your business, I invite you tell me all about your business and what you are looking to achieve over a pot of tea. This is an initial getting to know you session where we can both decide whether we would like to work together going forward.
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Recent Blog Posts
- 7SepAs a copywriter who helps business owners write blogs you might be surprised to hear me say that not everyone needs a blog section on their website. In fact, it’s a conversation that I have with almost all of my new blogging clients. These are some of the most common answers that I hear to my question “so why do you feel you need a blog for your business?”
Let’s Talk About Sex, Baby…Oh, I'm sorry. This is a business site. I forgot the rules there for a second. So, no sex. How about religion? No? Politics then. No politics either? It can be tough as a business owner, when the world tries to force you into following a set of rules. Many people will advise you to take the safe route. Don't express a strong opinion, you might alienate a potential customer. But passion can be strong, staying quiet frustrating.
Fundraising Event for Childrens Cancer CharityEvery Wednesday morning I attend a breakfast meeting at The Novotel in York. It is a referral based networking group, one of the more formal forms of networking that I engage with. That doesn't mean we're not able to have fun though. This weekend the group are holding a family friendly music festival at The Red Lion, Upper Poppleton. Visitors will discover great live music from local headline bands; entertainment for the children, beer and food.