Consultancy, Training & Copy Writing
Powerful stories will transport an audience to a world where triumph rules over adversity, their utmost desires are met and challenges can be beaten in one short step.
In business, authentic storytelling will help you connect with customers and employees in a meaningful way – enabling you to build a profitable business surrounded by people who share your values and understand what you are trying to achieve.
Copywriter and Consultant
You are passionate about what you do. You deliver a fantastic service to your customers and you can’t wait to show even more people how you will rock their world.
Finding the right message can be difficult – the fear of not getting it right often paralysing. Perhaps you simply don’t have the time and your business has evolved, making your existing copy irrelevant. From weekly blog posts to pitching at a networking event – the stories you tell will directly influence your success.
Together we will finely tune your brand message, get under the skin of your ideal clients and define a compelling narrative strategy.
My approach is pragmatic and easy to understand, flexible enough to fit your particular goals. Whether you require a writer to knuckle down and write your new website copy, or a consultant to take a detailed look at your overall brand message – give me a call.
Strategic Narrative Consultant & Trainer
Scientific studies show that the human brain is incredibly receptive to information shared through the medium of a story. A clear strategic narrative will drive team members forward towards a shared goal, show top industry talent why they should choose to work with your brand over the competition, even improve the health and wellbeing of your staff.
Whether your aim is to encourage better collaboration, reinvigorate your brand vision or improve productivity – give me a call.
Food, Drink and Recipe Writer
Second only to my passion for storytelling and communication, my writing heart beats with independent food and drink. Fascinated by the history and social context of what we eat, you will find a number of articles on the blog that reflect the role of food in thriving communities. Commercially, I specialise in developing unique recipes based on historical influences, seasonality and locality.
Whether you require a selection of bespoke recipes to include in your marketing content plan or creative input for a community project – give me a call.
How Do You Get In Touch? Drop me a line on 07928122079
As a writer and narrative strategist, I provide copywriting services, consultancy and training to organisations in the north of England. I will help you understand the benefits of authentic storytelling and build a successful business around a cohesive narrative.
Together we will explore the stories that give your brand meaning; both internally and as part of your marketing plan.
My previous career in the NHS gives me a unique understanding of individual psychology – how emotion, language and experience shape our thinking and behaviour. This insight enables me to help you construct a clear brand message that acts to inspire, engage and create momentum.
Food and drink writing may seem like odd partners alongside my copywriting and strategy work, but in my mind, they fit together perfectly. Just like the stories we tell, food plays a crucial part in drawing people together, cementing relationships and acting as a vessel for communication.
In essence, in all comes to down to a love of people – the businesses we run, the communities we create and the food we share.
Every business is different.
We are all unique, with a variety of needs, priorities and objectives. Together we will tell an authentic narrative that drives momentum and creates change.
So that you can get the best out of me, I have developed a four-step approach that allows us to get to know each other, agree on a set of goals and develop a long-term plan.
I need to understand your business. You need confidence in my ability to meet your needs. Join me for a chat over a cuppa so that we can both decide if we can work together.
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Recent Blog Posts
- 26SepWhether you are hiring a copywriter or crafting your own copy, it is vital to lay out a clear copy brief of what you are trying to achieve, how, and why. The majority of my clients are sole traders or operate within small, independent businesses. They have little experience of the copywriting process, or how to get the best out of the person who is writing their copy. To address this, I developed a process which enables me to collate all of the knowledge required to successfully complete a project. Today I want to share that process with you.
Improve Your Copy – The So What PrincipleHave you hired someone to help you build a shiny new website for your business? For many business owners, this means writing sparkling new copy to go with it. Many of my copywriting clients come to me with this very challenge, but not everyone can afford to hire a professional writer. Whether you are writing copy for your services page, a blog post or a couple of sentences to go on a leaflet - there are a few simple tips that can help to make your copy engaging. In this post, I want to talk about the importance of benefits over features, and how asking yourself So What? will make all the difference.
Getting Around Creative Blocks – Living a Creative LifeIf you want to write but don't know where to start, what do you do? I write for a living. Or I'm paid to talk about writing. Before writing became the way I paid my bills, it was one of many creative outlets. My need to be creative is as much part of me as my shaved hair and tendency to talk too much. But. Even the most productive among us face writer's block. Overwhelmed with ideas, the fast-moving pace of a stressful age, even electric lighting and the faint buzz of technology that feels inescapable - all can stifle our natural ability to be creative. This has become such a popular topic of conversation that I've started asking people for their own tips on beating the block. Here are three of the most common, I hope you find them useful.