In a fast moving, digital age there are more opportunities than ever to attract the attention of potential clients. You are passionate about what you do and work hard to deliver great customer experience. You can’t wait to get out there and introduce your ideas to the wider public. You can see the value of a great content led marketing plan.
Finding the right words can be difficult - fear of not getting it right is often paralysing. Sometimes we just don’t have enough time. Whether you are writing regular blog posts or pitching at a networking event - the stories you tell will directly influence the impact you achieve.
Every good journalist appreciates the power of a memorable story. The best ones show potential customers that we understand their needs, share their world view and demonstrate why we are different from the competition. This allows you to keep doing what you love with the people who love what you do.
Each day is a new chapter. We all have a story to tell. Start telling yours.
Storytelling is a valuable medium in both life and business. I work with independent businesses around Yorkshire to help them understand the important role of language in building an authentic and engaging marketing plan. I recognise that every business is unique so my services are designed to fit with your long term goals and existing skill sets.
As a published writer I can craft stories that show the care, hard work and passion you give to providing excellent quality products and services for your customers. I will help you understand which stories give your brand meaning; building customer loyalty and creating a sustainable business based on long term results.
Before choosing to become a full time writer I worked within our National Health Service as an Occupational Therapist. This gives me a unique understanding of individual psychology, how emotion and experience shape our thinking and behaviour - and importantly - how the stories we hear act to inspire, engage and create momentum.
I provide support through copywriting and editing services, 121 mentoring and small group workshops and brand story packages. From attention grabbing website copy to inspirational speaker at a conference for thousands – we will unearth the stories that you can tell with confidence and authenticity.
Every business is different. You are all unique, with a variety of needs, priorities and long term goals. Working together we will develop our own unique story. So that you can get the best out of my services I have developed a four step approach that allows us to get to know each other, agree a set of goals and develop a cohesive long term plan. You may join me on some or all of these steps as we work together.
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Recent Blog Posts
- 13MarMark Stredwick is most definitely crazy about craft beer. Sixteen years abroad presented an opportunity to explore the industry on an international scale; including work as a guide with a brewery tour company in Australia. His return to the region happily coincided with a boom in local micro-breweries – and Brewtown Tours was born. As a female beer drinker I may be one of a growing number of people converting to the cause, but Mark's enthusiasm would persude even a determined beer cynic.
Stay healthy for your business with Lion FitnessWhen Mark Wilson moved to Orleans, France, to help a friend he had no idea that it was the end of a fifteen year career in business finance. Returning to the UK 2 years ago, Mark founded Lion Fitness and launched his new Personal Training & Fitness studio last September. Driven by a desire to see people take better control of their health he is determined to see Lion Fitness continue to thrive. In January I met with Mark to have a chat about his work at Lion Fitness and the values that keep him turning up every day..
Stay motivated with your regular business blogI regularly have conversations with my fellow business owners about their blog. Or rather, their lack of it. It seems that many of us have thought, "I must write a blog" without fully thinking it through. Getting started is one thing, but staying motivated when faced with the day to demands of running a business can be hard. Whilst it is true that there are many benefits to a regularly updated blog on your website, it also true that a neglected one can do a lot of harm. So how do you stay motivated and consistent? Here are a few tips from the world of writing.