In a fast moving, digital age there are more opportunities than ever to attract the attention of potential clients. You are passionate about what you do and work hard to deliver great customer experience. You can’t wait to get out there and introduce your ideas to the wider public. You can see the value of a great content led marketing plan.
Finding the right words can be difficult - fear of not getting it right is often paralysing. Sometimes we just don’t have enough time. Whether you are writing regular blog posts or pitching at a networking event - the stories you tell will directly influence the impact you achieve.
Every good journalist appreciates the power of a memorable story. The best ones show potential customers that we understand their needs, share their world view and demonstrate why we are different from the competition. This allows you to keep doing what you love with the people who love what you do.
Each day is a new chapter. We all have a story to tell. Start telling yours.
Storytelling is a valuable medium in both life and business. I work with independent businesses around Yorkshire to help them understand the important role of language in building an authentic and engaging marketing plan. I recognise that every business is unique so my services are designed to fit with your long term goals and existing skill sets.
As a published writer I can craft stories that show the care, hard work and passion you give to providing excellent quality products and services for your customers. I will help you understand which stories give your brand meaning; building customer loyalty and creating a sustainable business based on long term results.
Before choosing to become a full time writer I worked within our National Health Service as an Occupational Therapist. This gives me a unique understanding of individual psychology, how emotion and experience shape our thinking and behaviour - and importantly - how the stories we hear act to inspire, engage and create momentum.
I provide support through copywriting and editing services, 121 mentoring and small group workshops and brand story packages. From attention grabbing website copy to inspirational speaker at a conference for thousands – we will unearth the stories that you can tell with confidence and authenticity.
Every business is different. You are all unique, with a variety of needs, priorities and long term goals. Working together we will develop our own unique story. So that you can get the best out of my services I have developed a four step approach that allows us to get to know each other, agree a set of goals and develop a cohesive long term plan. You may join me on some or all of these steps as we work together.
Before we work together I'd like to know about your business, I invite you tell me all about your business and what you are looking to achieve over a pot of tea. This is an initial getting to know you session where we can both decide whether we would like to work together going forward.
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Recent Blog Posts
10 blog post styles for you to tryDo you love writing for your business blog but feel a bit stuck in a rut? Here are ten different blog post styles for you to try.
ListThe list is an effective but simple way to lay out the information you want to share. You can think in odd numbers; 3 places to visit in the south of France, 5 ways to fix a bicycle etc. Or go large with 10, 12, 15 or even 21!
FAQThis a great way of creating content that you know your ideal client will find useful. Think about some of the most commonly asked questions regarding your industry, your business and how you operate. Voila!
The Why’s and Wherefore’s of BloggingStarting a blog can be a daunting experience. Even if you are familiar with writing in other forms, blogging presents different challenges in the form of both a digital platform and the more personal topics often shared. Here a few of my tips to help you on your way.