In a fast moving, digital age there are more opportunities than ever to attract the attention of potential clients. You are passionate about what you do and work hard to deliver great customer experience. You can’t wait to get out there and introduce your ideas to the wider public. You can see the value of a great content led marketing plan.
Finding the right words can be difficult - fear of not getting it right is often paralysing. Sometimes we just don’t have enough time. Whether you are writing regular blog posts or pitching at a networking event - the stories you tell will directly influence the impact you achieve.
Every good journalist appreciates the power of a memorable story. The best ones show potential customers that we understand their needs, share their world view and demonstrate why we are different from the competition. This allows you to keep doing what you love with the people who love what you do.
Each day is a new chapter. We all have a story to tell. Start telling yours.
Storytelling is a valuable medium in both life and business. I work with independent businesses around Yorkshire to help them understand the important role of language in building an authentic and engaging marketing plan. I recognise that every business is unique so my services are designed to fit with your long term goals and existing skill sets.
As a published writer I can craft stories that show the care, hard work and passion you give to providing excellent quality products and services for your customers. I will help you understand which stories give your brand meaning; building customer loyalty and creating a sustainable business based on long term results.
Before choosing to become a full time writer I worked within our National Health Service as an Occupational Therapist. This gives me a unique understanding of individual psychology, how emotion and experience shape our thinking and behaviour - and importantly - how the stories we hear act to inspire, engage and create momentum.
I provide support through copywriting and editing services, 121 mentoring and small group workshops and brand story packages. From attention grabbing website copy to inspirational speaker at a conference for thousands – we will unearth the stories that you can tell with confidence and authenticity.
Every business is different. You are all unique, with a variety of needs, priorities and long term goals. Working together we will develop our own unique story. So that you can get the best out of my services I have developed a four step approach that allows us to get to know each other, agree a set of goals and develop a cohesive long term plan. You may join me on some or all of these steps as we work together.
Before we work together I'd like to know about your business, I invite you tell me all about your business and what you are looking to achieve over a pot of tea. This is an initial getting to know you session where we can both decide whether we would like to work together going forward.
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Recent Blog Posts
- 19JanI am always impatient for the arrival of Yorkshire Forced Rhubarb at the local market. The bright pink stems act as a colourful, sharp antidote to a winter full of earthy root vegetables and irony kale. Grown as a medicinal plant by ancient Chinese cultures this tart vegetable didn’t become popular in Britain until the 1800’s. By the early 20th century forced rhubarb growing had developed into a thriving industry and the Yorkshire Triangle could be found at the centre of all things rhubarb. Poached with orange juice and honey it makes a simple and healthy pudding and this savoury alternative is a great way of using up a few leftover stems. Team the salsa with pork chops or griddled halloumi as part of the main meal, or serve alongside salty nachos for a group of friends.
Three things your freelance copywriter needs you to knowOver the Christmas break, a post on Twitter highlighted the strange conversations creatives have with their clients, many of them hilarious. Judging by the stream of reactions that followed, these scenarios are being encountered every day by freelancers all over the world. Common topics included late payment, last minute changes to the brief and requests for free work in exchange for exposure. When I asked my community of freelancers about the issues they faced in their work a number of themes popped up. Here are just three of the things that every copywriter needs you to know.
Eating the Past – Exploring the links between food and memoryI can smell violets from the next room. One whiff of their heady floral scent and I'm back in my Nan's living room circa 1986. Sucking on Palma Violets, while Perry Mason gets busy clearing a hapless but innocent defendant in court. All is well with the world.